PGDM : Retail Management - Course, Eligibility, Admission, Fees, Colleges, Salary 2022
PGDM : Retail Management - Course, Eligibility, Admission, Fees, Colleges, Salary 2022
About PGDM Retail Management Course
The Post Graduate Diploma in Retail Management (PGDM-RM) is a two-year full-time programme or a one-year distance learning programme. The principles of retail management and marketing strategies are primarily the subject. An undergraduate degree in any field is the prerequisite for this postgraduate diploma.
Many private institutions and universities offer the PGDM-RM programme. You must complete a project, study for theory examinations, and receive practical instruction. The length of the training programme may change between institutions.
In distant study mode, the PGDM-RM tuition fee ranges from INR 20,000 to 60,000. If you pursue it full-time from a reputable college or university, it could cost up to INR 5 Lacs.
The two year PGDM- RM programme aims to provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other functional areas such as Marketing and Finance E-commerce; and to equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied sector. The skills and knowledge gained on this course makes the student a highly valuable asset in retail, marketing, e-commerce and banking & finance sector.
The course provides a detailed knowledge of the concepts and processes involved in retailing and allied sectors. It covers both theoretical and practical approaches relevant to best practice in the national and international retail business. Student will learn important business skills such as budgeting; problem solving, consultancy and team management. From the very start of the course students will have the chance to learn from retail professionals. Field trips will give the chance to explore different types of retail environments and meet practising managers. Guest speakers are regularly invited to discuss curriculum topics and to provide professional insights into contemporary issues.
Why PGDM Retail Management?
A decent option for PGDM specialty is retail management. extensive course offerings that cover every facet of retail, marketing, and human resources
- Concentrate on marketing and industry-specific modules for the retail sector, such as visual merchandising, store operations, luxury retailing, e-commerce, social media marketing, franchising, mall management, supply chain & logistics management, merchandising and category management, branding, etc.
- Exceptional VM Lab and cutting-edge classrooms created specifically to provide experiential learning for Visual Merchandising
Who should pursue PGDM - Retail Management
- This course is open to everyone who enjoys being around brands, aspires to entrepreneurship, possesses managerial abilities, is creative, and is a professional.
PGDM - RM: Top Institutes in India
Many Management Institutes in India offer PGDM-RM course. Some of these are mentioned below:
| Name of Institute | City |
|---|---|
| Welingkar Institute of Management | Mumbai |
| Aditya Institute of Management Studies and Research | Mumbai | Institute of Public Enterprise | Hyderabad | NGF College of Engineering & Technology | Palwal | Jaipuria Institute of Management | Lucknow | ITM Global Leadership Center | Mumbai | Indian Retail School | Karnataka |
PGDM Subjects
Four semesters can be used to divide the PGDM curriculum. The curriculum is in line with industry standards and norms, assisting the student in becoming employable and landing good employment. Most of the theory and fundamental subjects are covered in the first and second semesters. The students must complete a required internship as part of the course to assist them become used to the demands and obstacles.
PGDM - RM Syllabus
Detailed Syllabus of Post Graduate Diploma in Retail Management is as follows:-
| Name of the course | Topics Covered | Description |
|---|---|---|
| Marketing and Sales mgmt. | Marketing and its core concepts Functions of Marketing Product Planning and Development Meaning and Significance of Price Sales Promotion Personal Selling and Public Relations Sales Management Selling Process Development and Conducting Sales training programme Designing and Administering Compensation Plans |
In this a student learns all the aspects of marketing and sales. |
| Intro. to Retail | Growing Importance of Retailing Factors Influencing Retailing Strategic Retail Planning Process Retail Organization Retail Models and Theory of Retail Development Business Models in Retail Modern retail Formats in India Retailing in rural India Environment and Legislation For Retailing |
This course helps in the understanding the basics of retail management. |
| Operation mgmt | Setting up Retail organization Retail location Research and Techniques Objectives of Good store Design Controlling Costs and Reducing Inventories Loss Responsibilities of Store Manager Store Record and Accounting System Coding System Logistic and Information system Strategies Quick Response System |
Through this course an individual learns about setting up and management of retail stores. |
| Supply chain mgmt | Challenges in Supply chain management Supply chain Network Forecasting- Importance Sourcing and vender selection Routing and Route sequencing Inventory Management Rational of Discounts of Bulk Purchase Lead Time Uncertainty and Product availability Cross Docking and Collaborative Planning |
A student understands how to manage supply chain network. |
| Int. retailing | International Marketing Research and Information System Market Analysis India’s Presence in International Marketing Motives of International Retailing International Retail Environment Study and Analysis of Retailing in Global Setting, Methods of International Retailing Multi-country competition and Global Competition Retail Structure Global Structure |
It gives a person detailed account on international marketing and trade |
| Retail planning | Human Resource Management in Retailing Recruitment Selection and Training needs for Employees Relationship Marketing in Retailing Social Marketing in Retailing Brand Management Financial Performances and Financial Strategy Accounting Methods Calculation of Profitability of Retail Stores Consumer Protection Act 1986, Consumer’s Rights |
This course helps students to gain knowledge on retailing recruitment and training. |
| Customer Behavior | Understanding Consumer and Market Segments Consumer Behavior and Marketing Strategy Consumer Perception Self-Concept and its Marketing Implications Culture and its Relevance to Marketing Decisions Decision and its Marketing Implications Opinion Leadership Implications of Personal Influences |
In this an individual learns about the customer behavior and designing of the marketing strategy. |
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Placements and Alumni
PGDM - RM
- Highest CTC : INR 18 LPA
- Average CTC : INR 9.38 LPA
| Top Recruiters | |
|---|---|
| Sales & Marketing: | Accenture, Deloitte, Haldirams, Infosys, Kantar Finance: EY, KPMG, Infosys, Genpact |
| Human Resource: | Infosys, Birla Soft, Croma, Tata Consultancy Services |
| Operations: | Deloitte, Hitachi, Mindtree, PWC, Infosys, Reliance |
| Insurance: | Allianz, CGI, Digit, Infosys, L&T Infotech, Reliance |
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FAQs
Post Graduate Diploma in Retail Management (PGDM-RM) is a 1-year distance learning course or 2 years full-time course. It mainly focuses on the fundamentals of retail management and marketing practices. The minimum eligibility requirements for this postgraduate diploma is a Bachelor's degree in any discipline.
Supervisory, client communication, merchandise shipment, sales, management, and administrative services are all options for candidates with a retail management background.
The lowest salary for retail goes to 6 lacs and the highest up to 15 lacs. The average salary goes to around 8.5 lacs annum.
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